Bio

adinew20

“Harryadin holds a Ph.D. in Marketing from Monash University. He is lecturer of Marketing at Universitas Indonesia. He serves as a member of the Indonesian-American Kavli Frontiers of Science, the Society for Consumer Psychology (SCP), the Australian and New Zealand Marketing Academy (ANZMAC), and AIM-AMA Seth Foundation Doctoral Consortium. His areas of expertise include experiment research design and analysis, behavioural pricing, networked consumers, pro-environmental marketing and cohort analysis.”

ACADEMIC BACKGROUND

 Education

  1. PhD (Doctor of Philosophy), Monash University, Melbourne, Australia | Major: Business and Economics
  2. Graduate Program (Master of Management), Universitas Indonesia, Jakarta, Indonesia | Major: International Management
  3. Undergraduate Program (Bachelor of Economics), Universitas Indonesia, Jakarta, Indonesia | Major: Management.

Scholarships 

  1. PhD: Ministry of Communication and Information Technology, the Republic of Indonesia, Scholarship.
  2. Graduate Program: Universitas Indonesia Graduate Scholarship.
  3. Undergraduate Program: International Community Activity Center Scholarship.

 

  RESEARCH

 Published Paper 

  1. Mahardika, H., Sembada, A.Y., Narhetali., E. (2014). “Adapting to Zeroes: Investigating the Need for a Transition Period in the Proposed Rupiah Redenomination Plan.” Journal for International Business and Entrepreneurship Development, (upcoming edition).
  2. Setiadi, S., Mahardika, H. (2014) “The Efficacy of Underdog Brand Strategy in Indonesia’s Political Marketing.” Indonesian Scholar Journal (upcoming edition).
  3. Mahardika, H. (2013). “Adoption of Mobile App: The Role of Experience.” ASEAN Marketing Journal,6(1).

 Paper Under Review 

  1. Mahardika, H., Thomas, D., and Ewing, M. “The Temporal Stability of Behavioural expectation versus Behavioural Intention in the Prediction of Consumers Pro-Environmental Behaviour.”
  2. Mahardika, H., Thomas, D., and Ewing, M. “Predicting Consumers’ Trial/Adoption of New Technology: Revisiting the Behavioural Expectations – Behavioural Intentions Debate.”
  3. Mahardika, H., Thomas, D., and Ewing, M. “Experience and Facilitating Conditions as Impediments to New Technology Adoption.”

 Refereed Proceedings/Presentations 

  1. Mahardika, H., Thomas, D., and Ewing, M. “Predicting Consumers Adoption of New Technology: The Role of Behavioural Expectation.” Proceedings of the Society for Consumer Psychology (SCP), Las Vegas, Feb 2012. 
  2. Mahardika, H., Thomas, D., Ewing, M. “Predicting Consumers Pro-Environmental Behaviour.” Proceedings of the Australia New Zealand Marketing Academy (ANZMAC), Perth, Nov 2011. 
  3. Mahardika, H., Ewing, M., and Thomas, D. “Comparing the Temporal Stability of Behavioural Intention, Behavioural Expectation and Implementation Intention.” Proceedings of the Australia New Zealand Marketing Academy (ANZMAC), Melbourne, Nov 2009.

Other Research Presentations 

  1. “The Temporal Stability of Behavioural Intention versus Behavioural Expectation,” Faculty Doctoral Colloquium, Monash University, Melbourne, 2010.
  2. “The Predictive Ability of Behavioural Intention versus Behavioural Expectation,” ANZMAC Doctoral Consortium, Melbourne, 2009

Book and Book Chapters 

  1. Praktikum Manajemen Keuangan. Jakarta: Penerbit Salemba Empat. Jul., 2008.
  2. Cases in Management: Indonesia’s Business Challenges. Case Center – Universitas Indonesia. Jakarta: Penerbit Salemba Empat. Jul., 2008.
  3. Cases in Management: Indonesia’s Real Companies. Case Center – Universitas Indonesia. Jakarta: Penerbit Salemba Empat. Nov., 2006.

Manuscripts In-preparation 

  1. Mahardika, H., and Chalid, D. A., “The Effects of Currency Redenomination Toward Buyer-Seller Interaction”.
  2. Miaprajna, K., and Mahardika, H., “Destination Branding: Examining The Effects of Underdog Story”

Sponsored Research Grants 

  1. Research project from Japan International Cooperation Agency (JICA) and Bappenas, 2013-2014, $100,000 (co-investigator); “Climate Change and Food Security in Indonesia,” with Rahayu, S., Subroto, A., and Chalid, D, A.
  2. Research grant from Lembaga Pengelola Dana Pendidikan (LPDP) Kementerian Keuangan, 2013-2014, $150,000 (co-investigator); “Commercialization of Propolis,” with Sahlan, M., Winiati, E., and Gozan, M.
  3. International Research Collaboration (Universitas Indonesia and Monash University). Research grant from Ministry of Education Republic of Indonesia, 2012, $20,000 (co-investigator); “The Effects of Rupiah Redenomination on Consumers Purchase Behaviour,” with Sembada, A.Y., Susianto, H., Nahertali, E., and Nasution, H.
  4. BOPTN research grant from Ministry of Education Republic of Indonesia and Universitas Indonesia, 2012, $40,000 (co-investigator); “The Effects of Rupiah Redenomination on Traditional Retailer and Stock Exchange,” with Wibowo, B., Chalid, D. A.

 

ADMINISTRATION AND SERVICE

 Administrative and Leadership Roles

  1. Director of Magister Manajemen (MM and MBA) Program, Faculty of Economics and Business, Universitas Indonesia, April 2015-now
  2. Vice Director of Magister Manajemen (MM and MBA) Program, Faculty of Economics and Business, Universitas Indonesia, April 2014- April 2015.
  3. CEO and co-founder, Unlimited Insights & co, 2013 – now.
  4. Director of International Undergraduate Program, Faculty of Economics and Business, Universitas Indonesia, 2013-2014.
  5. Founder, Laporsuap.com, 2010 – now.
  6. Head of Case Center, Department of Management Universitas Indonesia, 2007-2008.

Reviewing Roles 

  • e-Service Journal, 2011
  • Australia and New Zealand Marketing Academy (ANZMAC) proceedings, 2011.
  • ASEAN Marketing Journal, 2012 – now.
  • Conference on Management and Behavioral Studies (CMBS) proceedings, 2014)

 Professional Association 

  • Society for Consumer Psychology
  • American Marketing Academy
  • Australia and New Zealand Marketing Academy
  • Kavli Frontier of Science

 

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Harryadin MahardikaBio